Administration (BBA) : CRM
Online
Mode of Study
UGC
Approving Body
3 Years
Duration
NAAC- A
Standard of University
Sep 1, 2021
Batch Start Date
Bachelor in Business
Administration (BBA) : CRM
(Program being offered by a UGC Accredited University)
The word Customer Relationship Management means creating a healthy and long-lasting relationship between a company and a client. This is one of the most important goals that managers across the world want to achieve. It’s no longer just the matter of gaining a loyal customer who will systematically buy the products. It’s about maintaining good relations that will be beneficial for the company’s image, and it’s a perception of the market.
The 3 year BBA (CRM) course examines the relationship and applies it in marketing, sales, and advertising areas. CRM software is used throughout the study period. There are studies about effective CRM strategies that help companies align business processes with customer-centric strategies using people, technology, and knowledge.
Salient
Features
- UGC Recognized Degree
- Weekend Doubt Clearing Sessions
- Easy Monthly Payment Facility
- Soft Skills Training
- No Loss of Working Hours
- Industry Relevant Contents
- Placement Support During the Course
- Earn While You Learn
Syllabus
BBA CRM 1
| Course No. | Course Type | Course Code | Course Title | Course Credit |
| 1 | Language | 21VBX0L101 | English | 4 |
| 2 | CC1 | 21VBB0C102 | Business Management | 4 |
| 3 | CE1 | 21VBB22E103 | Introduction to Customer Relationship Management | 4 |
| 4 | CE2 | 21VBB22E104 | Understanding Customers* | 4 |
| 5 | CE2 | 21VBB22E105 | Consumer Behaviour | 4 |
| 6 | CE3 | 21VBB0G106 | Quantitative Techniques For Management | 4 |
| Total Credit | 24 |
BBA CRM 2
| Course No. | Course Type | Course Code | Course Title | Course Credit |
| 7 | CC2 | 21VBB0C201 | Marketing Management | 4 |
| 8 | CC3 | 21VBB0C202 | Organisation Behaviour & HRM | 4 |
| 9 | CE4 | 21VBB22E203 | Services Marketing* | 4 |
| 10 | CE5 | 21VBB22E204 | Sales Management* | 4 |
| 11 | GE2 | 21VBB0G205 | Introduction To Business Analytics | 4 |
| 12 | AEC1 | 21VBX0A206 | Communicative English | 4 |
| Total Credit | 24 |
BBA CRM 3
| Course No. | Course Type | Course Code | Course Title | Course Credit |
| 13 | CC4 | 21VBB0C301 | Managerial Economics | 4 |
| 14 | CE6 | 21VBB22E302 | Strategic Customer Relationship Management | 4 |
| 15 | CE7 | 21VBB22E303 | Managing Customer Life Cycle – Acquisition and Retention* | 4 |
| 16 | CE8 | 21VBB22E304 | Virtual Marketing* | 4 |
| 17 | AEC2 | 21VBX0A305 | Environmental Science | 4 |
| Total Credit | 20 |
BBA CRM 4
| Course No. | Course Type | Course Code | Course Title | Course Credit |
| 18 | CC5 | 21VBB0C401 | Macroeconomics | 4 |
| 19 | CC6 | 21VBB0C402 | Financial Markets & Instruments | 4 |
| 20 | DSE1 | 21VBB22D403 | Managing Customer Lifetime Value | 4 |
| 21 | DSE2 | 21VBB22D404 | Managing Partner Relationship* | 4 |
| 22 | GE3 | 21VBB0G405 | Entrepreneurship | 4 |
| Total Credit | 20 |
BBA CRM 5
| Course No. | Course Type | Course Code | Course Title | Course Credit |
| 23 | DSE3 | 21VBB22D501 | e-CRM | 4 |
| 24 | DSE4 | 21VBB22D502 | Organizational Issues in Customer Relationship Management | 4 |
| 25 | DSE5 | 21VBB22D503 | Developing and Managing Customer Database* | 4 |
| 26 | SEC1 | 21VBB0S504 | Research Methodology | 4 |
| 27 | SEC2 | 21VBB0S505 | Personal & Managerial Effectiveness | 4 |
| Total Credit | 20 |
BBA CRM 6
| Course No. | Course Type | Course Code | Course Title | Course Credit |
| 28 | CC7 | 21VBB0C601 | Operations Management | 4 |
| 29 | CC8 | 21VBB0C602 | Strategic Management | 4 |
| 30 | DSE6 | 21VBB22D603 | Analytical CRM* | 4 |
| 31 | GE4 | 21VBB0G604 | Information Systems for Business | 4 |
| 32 | SEC3 | 21VBB0S605 | Ethics & Values | 4 |
| 33 | SEC4 | 21VBB1S606 | Research Project** | 4 |
| Total Credit | 24 |
Placement Partners
JobsAcademy Degree Programmes are Industry accredited BBA and MBA programs that are offered in association with UGC-recognized universities. Being online courses, freshers or working professionals, both can do these courses easily. Materials are available in simple self-learning modules. Exams and doubt clearing classes will be online. A degree has come to your doorstep without compromising on quality.
Invest today to get a brighter tomorrow!
