JDP MBA – Services

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Bachelor in Business Administration (MBA) : Services

Join the leading business degree with real-time work exposure.

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Online Mode of Study

UGCApproving Body

3 Years Duration

NAAC- A Standard of University

Date Sep 1, 2021 Batch Start Date

Bachelor in Business Administration (MBA) : Services
(Program being offered by a UGC Accredited University)

Service Management (SM) is mainly based on the hospitality industry. It is the administrative and managerial study of setting up a business in the hospitality industry. It involves a wide range of activities, such as lodging, event planning, tourism management, transportation, theme parks, and hospitality service entrepreneurship.

The 2 year MBA in Service Management courses provide the students with the necessary skills and knowledge required to be successful in various realms of the hospitality industry, such as resorts, hotels, and restaurants. It also prepares the students for leadership positions and abilities.
They learn the skills of staff development, team building, leadership in hospitality, entrepreneurship, and customer service, among many others. Specializations within this may include travel and tourism management, food management, and hotel and resort management.

Salient Features

UGC Recognized Degree
No Loss of Working Hours
Weekend Doubt Clearing Sessions
Industry Relevant Contents
Easy Monthly Payment Facility
Placement Support During the Course
Soft Skills Training
Earn While You Learn

Syllabus

Semester I

Course No.	Course Type	Course Code	Course Title	Course Credit
1	Core	21VMB0C101	Principles of Economics & Markets	4
2	Core	21VMB0C102	Managerial Effectiveness and Ethics	4
3	Core	21VMB0C103	Accounting and Finance	4
4	Core	21VMB0C104	Organizational Behavior and Human Resources Management	4
5	Core	21VMB0C105	Quantitative Techniques and Analytics	4
Total Credit				20

Semester II

Course No.	Course Type	Course Code	Course Title	Course Credit
6	Core	21VMB0C201	Entrepreneurship	4
7	Core	21VMB0C202	Marketing Management and Research	4
8	Specialization	21VMB2S203	Introduction to Service Marketing	4
9	Specialization	21VMB2S204	Service Economy and Contribution in GDP	4
10	Specialization	21VMB34S205	Consumer Behaviour in Services Sector	4
Total Credit				20

Semester III

Course No.	Course Type	Course Code	Course Title	Course Credit
11	Core	21VMB0C301	Business Environment and Strategy	4
12	Core	21VMB0C302	Operations Management	4
13	Specialization	21VMB34S303	Positioning of Services	4
14	Specialization	21VMB34S304	Service quality Management	4
15	Specialization	21VMB34S305	Applying 4 P’s of traditional Marketing to	4
16	Elective	21VMB34O306	Open Elective Course	4
Total Credit				24

Semester IV

Course No.	Course Type	Course Code	Course Title	Course Credit
17	Specialization	21VMB34S401	Distribution of Services	4
18	Specialization	21VMB34S402	Interactive Marketing	4
19	Specialization	21VMB2S403	Virtual Services	4
20	Specialization	21VMB2S404	Customer Relationship Managers as Professionals	4
21	Elective	21VMB34F405	Cross-Functional Elective Course	4
22	Project	21VMB0P406	Master Thesis / Project*	6
Total Credit				26