Bachelor in Business Administration (MBA) : CRM

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Mode of StudyOnline Mode of Study

Approving BodyUGCApproving Body

Duration3 Years Duration

UniversityNAAC- A Standard of University

DateSep 1, 2021 Batch Start Date

Bachelor in Business Administration (MBA) : CRM
(Program being offered by a UGC Accredited University)

The word Customer Relationship Management means creating a healthy and long-lasting relationship between a company and a client. This is one of the most important goals that managers across the world want to achieve. It’s no longer just the matter of gaining a loyal customer who will systematically buy the products. It’s about maintaining good relations that will be beneficial for the company’s image, and it’s a perception on the market.

The 2 year MBA (CRM) course examines the relationship and applies it in marketing, sales and advertising areas. CRM software is used throughout the study period. There are studies about effective CRM strategies that help companies align business processes with customer-centric strategies using people, technology, and knowledge.

Salient Features

  • Recognized Degree UGC Recognized Degree
  • Working Hours No Loss of Working Hours
  • Clearing Sessions Weekend Doubt Clearing Sessions
  • Relevant Contents Industry Relevant Contents
  • Payment Facility Easy Monthly Payment Facility
  • Placement Support Placement Support During the Course
  • Soft Skills Training Soft Skills Training
  • Earn While You Learn Earn While You Learn

Syllabus

Course No. Course Type Course Code Course Title Course Credit
1 CC1 21VMB0C101 Principles of Economics and Markets 4
2 CC2 21VMB0C102 Managerial Effectiveness and Ethics 4
3 CC3 21VMB0C103  Accounting and Finance 4
4 CC4 21VMB0C104 Organizational Behavior and Human Resources Management 4
5 CC5 21VMB0C105 Quantitative Techniques and Analytics 4
Total Credit 20
Course No. Course Type Course Code Course Title Course Credit
6 CC6 21VMB0C201 Entrepreneurship 4
 7 CC7 21VMB0C202 Marketing Management and Research 4
8 SC1 21VMB2S203 Consumer Behavior 4
9 SC2 21VMB33S204 Introduction to Customer Relationship Management 4
10 SC3 21VMB2S205 Sales and Distribution Management 4
Total Credit 20
Course No. Course Type Course Code Course Title Course Credit
11 CC8 21VMB0C301 Business Environment and Strategy 4
 12 CC9 21VMB0C302 Operations Management 4
13 SC4 21VMB33S303 CRM in Services 4
14 SC5 21VMB33S304  CRM in B2B Scenario 4
15 SC6 21VMB33S305 Digital Marketing 4
16 OEC 21VMB33O306 Open Elective Course 4
Total Credit 24
Course No. Course Type Course Code Course Title Course Credit
17 SC7 21VMB2S401 Global Marketing 4
18 SC8 21VMB33S402 Strategic CRM 4
19 SC9 21VMB3S403 Organization Development & Change Management
SC10 21VMB33S404  Marketing Analytics 4
21 CFE 21VMB33F405 Cross-Functional Elective Course 4
22 Project 21VMB0P406 Master Thesis / Project* 6
Total Credit 26

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4

Placement Partners

JDS

JobsAcademy Degree Programmes are Industry accredited BBA and MBA programs that are offered in association with UGC-recognized universities. Being online courses, freshers or working professionals, both can do these courses easily. Materials are available in simple self-learning modules. Exams and doubt clearing classes will be online. A degree has come to your doorstep without compromising on quality.

Invest today to get a brighter tomorrow!

Easy EMI facility I Payment Mode: Online Education Loan Available