JDP BBA – Services

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Bachelor in Business Administration (BBA) : Services

Join the leading business degree with the real-time work exposure.

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Online Mode of Study

UGCApproving Body

3 Years Duration

NAAC- A Standard of University

Date Sep 1, 2021 Batch Start Date

Bachelor in Business Administration (BBA) : Services
(Program being offered by a UGC Accredited University)

Service Management (SM) is mainly based on the hospitality industry. It is the administrative and managerial study of setting up a business in the hospitality industry. It involves a wide range of activities, such as lodging, event planning, tourism management, transportation, theme parks, and hospitality service entrepreneurship.

The 3 year BBA in Service Management courses provide the students with the necessary skills and knowledge required to be successful in various realms of the hospitality industry, such as resorts, hotels, and restaurants. It also prepares the students for leadership positions and abilities.

They learn the skills of staff development, team building, leadership in hospitality, entrepreneurship, and customer service, among many others. Specializations within this may include travel and tourism management, food management, and hotel and resort management.

Salient Features

UGC Recognized Degree
No Loss of Working Hours
Weekend Doubt Clearing Sessions
Industry Relevant Contents
Easy Monthly Payment Facility
Placement Support During the Course
Soft Skills Training
Earn While You Learn

Syllabus

Semester I

Course No.	Course Type	Course Code	Course Title	Course Credit
1	Language	21VBB0L101	English	4
2	CC1	21VBB0C102	Business Management	4
3	CE1	21VBB3E103	Fundamentals of Service Marketing	4
4	CE2	21VBB3E104	Difference between Goods and Services	4
5	CE3	21VBB3E105	Service Types	4
6	GE1	21VBB0G106	Quantitative Techniques For Management	4
Total Credit				24

Semester II

Course No.	Course Type	Course Code	Course Title	Course Credit
7	CC2	21VBB0C201	Marketing Management	4
8	CC3	21VBB0C202	Organisation Behaviour & HRM	4
9	CE4	21VBB3E203	Consumer Behaviour In ServiceS	4
10	CE5	21VBB3E204	Service Demand Management	4
11	GE2	21VBB0G205	Introduction To Business Analytics	4
12	AEC1	21VBB0A206	Communicative English	4
Total Credit				24

Semester III

Course No.	Course Type	Course Code	Course Title	Course Credit
13	CC4	21VBB0C301	Managerial Economics	4
14	CE6	21VBB3E302	Service Delivery Process	4
15	CE7	21VBB3E303	Pricing of Services	4
16	CE8	21VBB3E304	Service Communication Strategy	4
17	AEC2	21VBB0A305	Environmental Science	4
Total Credit				20

Semester IV

Course No.	Course Type	Course Code	Course Title	Course Credit
18	CC5	21VBB0C401	Macroeconomics	4
19	CC6	21VBB0C402	Financial Markets & Instruments	4
20	DSE1	21VBB3D403	Managing the firms Physical Evidence	4
21	DSE2	21VBB3D404	Managing Service Employees	4
22	GE3	21VBB0G405	Entrepreneurship	4
Total Credit				20

Semester V

Course No.	Course Type	Course Code	Course Title	Course Credit
23	DSE3	21VBB3D501	Managing Customers in Services	4
24	DSE4	21VBB3D502	Managing Service Quality Management	4
25	DSE5	21VBB3D503	How to deliver Service world-class	4
26	SEC1	21VBB0S504	Research Methodology	4
27	SEC2	21VBB0S505	Personal & Managerial Effectiveness	4
Total Credit				20

Semester VI

Course No.	Course Type	Course Code	Course Title	Course Credit
28	CC7	21VBB0C601	Operations Management	4
29	CC8	21VBB0C602	Strategic Management	4
30	DSE6	21VBB3D603	Live Project	4
31	GE4	21VBB0G604	Information Systems for Business	4
32	SEC3	21VBB0S605	Ethics & Values	4
33	SEC4	21VBB3S606	Challenges faced by Service Industry and ways to overcome	4
Total Credit				24