Online BBA Degree Course in CRM – Accelerate your career!
Return to StoreBachelor in Business Administration (BBA) : CRM
Join the leading business degree with the real-time work exposure.
Online Mode of Study
UGCApproving Body
3 Years Duration
NAAC- A Standard of University
Sep 1, 2021 Batch Start Date
Bachelor in BusinessAdministration (BBA) : CRM
(Program being offered by a UGC Accredited University)
The word Customer Relationship Management means creating a healthy and long-lasting relationship between a company and a client. This is one of the most important goals that managers across the world want to achieve. It’s no longer just the matter of gaining a loyal customer who will systematically buy the products. It’s about maintaining good relations that will be beneficial for the company’s image, and it’s a perception of the market.
The 3 year BBA (CRM) course examines the relationship and applies it in marketing, sales, and advertising areas. CRM software is used throughout the study period. There are studies about effective CRM strategies that help companies align business processes with customer-centric strategies using people, technology, and knowledge.
Salient Features
UGC Recognized Degree- No Loss of Working Hours
- Weekend Doubt Clearing Sessions
- Industry Relevant Contents
- Easy Monthly Payment Facility
- Placement Support During the Course
- Soft Skills Training
- Earn While You Learn
UGC Recognized Degree
No Loss of Working Hours
Weekend Doubt Clearing Sessions
Industry Relevant Contents
Easy Monthly Payment Facility
Placement Support During the Course
Soft Skills Training
Earn While You LearnSyllabus
| Course No. | Course Type | Course Code | Course Title | Course Credit |
|---|---|---|---|---|
| 1 | Language | Â 21VBX0L101 | English | 4 |
| Â 2 | CC1 | Â 21VBB0C102 | Business Management | 4 |
| 3 | CE1 | Â 21VBB22E103 | Â Introduction to Customer Relationship Management | 4 |
| 4 | CE2 | Â 21VBB22E104 | Â Understanding Customers* | 4 |
| 5 | CE3 | 21VBB22E105 | Consumer Behaviour | 4 |
| 6 | GE1 | 21VBB0G106 | Quantitative Techniques For Management | 4 |
| Total Credit | 24 | |||
| Course No. | Course Type | Course Code | Course Title | Course Credit |
|---|---|---|---|---|
| 7 | CC2 | 21VBB0C201 | Marketing Management | 4 |
| Â 8 | CC3 | Â 21VBB0C202 | Organisation Behaviour & HRM | 4 |
| 9 | CE4 | 21VBB22E203 | Services Marketing* | 4 |
| 10 | CE5 | 21VBB22E204 | Sales Management* | 4 |
| 11 | GE2 | 21VBB0G205 | Introduction To Business Analytics | 4 |
| 12 | AEC1 | Â 21VBX0A206 | Communicative English | 4 |
| Total Credit | 24 | |||
| Course No. | Course Type | Course Code | Course Title | Course Credit |
|---|---|---|---|---|
| 13 | CC4 | 21VBB0C301 | Managerial Economics | 4 |
| Â 14 | CE6 | 21VBB22E302 | Â Strategic Customer Relationship Management | 4 |
| 15 | CE7 | 21VBB22E303 | Managing Customer Life Cycle – Acquisition and Retention* | 4 |
| 16 | CE8 | 21VBB22E304 | Virtual Marketing* | 4 |
| 17 | AEC2 | 21VBX0A305 | Environmental Science | 4 |
| Total Credit | 20 | |||
| Course No. | Course Type | Course Code | Course Title | Course Credit |
|---|---|---|---|---|
| 18 | CC5 | 21VBB0C401 | Macroeconomics | 4 |
| 19 | CC6 | Â 21VBB0C402 | Financial Markets & Instruments | 4 |
| 20 | DSE1 | 21VBB22D403 | Â Managing Customer Lifetime Value | 4 |
| 21 | DSE2 | 21VBB22D404 | Managing Partner Relationship* | 4 |
| 22 | GE3 | 21VBB0G405 | Entrepreneurship | 4 |
| Total Credit | 20 | |||
| Course No. | Course Type | Course Code | Course Title | Course Credit |
|---|---|---|---|---|
| 23 | DSE3 | 21VBB22D501 | e-CRM | 4 |
| Â 24 | DSE4 | 21VBB22D502 | Organizational Issues in Customer Relationship Management | 4 |
| 25 | DSE5 | 21VBB22D503 | Developing and Managing Customer Database* | 4 |
| 26 | SEC1 | Â 21VBB0S504 | Research Methodology | 4 |
| 27 | SEC2 | 21VBB0S505 | Personal & Managerial Effectiveness | 4 |
| Total Credit | 20 | |||
| Course No. | Course Type | Course Code | Course Title | Course Credit |
|---|---|---|---|---|
| 28 | CC7 | 21VBB0C601 | Operations Management | 4 |
| Â 29 | CC8 | 21VBB0C602 | Strategic Management | 4 |
| 30 | DSE6 | 21VBB22D603 | Analytical CRM* | 4 |
| 31 | GE4 | 21VBB0G604 | Information Systems for Business | 4 |
| 32 | SEC3 | 21VBB0S605 | Ethics & Values | 4 |
| 33 | SEC4 | 21VBB1S606 | Research Project** | 4 |
| Total Credit | 24 | |||
Placement Partners
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JobsAcademy Degree Programmes are Industry accredited BBA and MBA programs that are offered in association with UGC-recognized universities. Being online courses, freshers or working professionals, both can do these courses easily. Materials are available in simple self-learning modules. Exams and doubt clearing classes will be online. A degree has come to your doorstep without compromising on quality.
Invest today to get a brighter tomorrow!
Easy EMI facility I Payment Mode: Online Education Loan Available
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