Online BBA Degree Course in CRM – Accelerate your career!

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Bachelor in Business Administration (BBA) : CRM

Join the leading business degree with the real-time work exposure.

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Online Mode of Study

UGCApproving Body

3 Years Duration

NAAC- A Standard of University

Date Sep 1, 2021 Batch Start Date

Bachelor in BusinessAdministration (BBA) : CRM
(Program being offered by a UGC Accredited University)

The word Customer Relationship Management means creating a healthy and long-lasting relationship between a company and a client. This is one of the most important goals that managers across the world want to achieve. It’s no longer just the matter of gaining a loyal customer who will systematically buy the products. It’s about maintaining good relations that will be beneficial for the company’s image, and it’s a perception of the market.

The 3 year BBA (CRM) course examines the relationship and applies it in marketing, sales, and advertising areas. CRM software is used throughout the study period. There are studies about effective CRM strategies that help companies align business processes with customer-centric strategies using people, technology, and knowledge.

Salient Features

UGC Recognized Degree
No Loss of Working Hours
Weekend Doubt Clearing Sessions
Industry Relevant Contents
Easy Monthly Payment Facility
Placement Support During the Course
Soft Skills Training
Earn While You Learn

Syllabus

Semester I

Course No.	Course Type	Course Code	Course Title	Course Credit
1	Language	21VBX0L101	English	4
2	CC1	21VBB0C102	Business Management	4
3	CE1	21VBB22E103	Introduction to Customer Relationship Management	4
4	CE2	21VBB22E104	Understanding Customers*	4
5	CE3	21VBB22E105	Consumer Behaviour	4
6	GE1	21VBB0G106	Quantitative Techniques For Management	4
Total Credit				24

Semester II

Course No.	Course Type	Course Code	Course Title	Course Credit
7	CC2	21VBB0C201	Marketing Management	4
8	CC3	21VBB0C202	Organisation Behaviour & HRM	4
9	CE4	21VBB22E203	Services Marketing*	4
10	CE5	21VBB22E204	Sales Management*	4
11	GE2	21VBB0G205	Introduction To Business Analytics	4
12	AEC1	21VBX0A206	Communicative English	4
Total Credit				24

Semester III

Course No.	Course Type	Course Code	Course Title	Course Credit
13	CC4	21VBB0C301	Managerial Economics	4
14	CE6	21VBB22E302	Strategic Customer Relationship Management	4
15	CE7	21VBB22E303	Managing Customer Life Cycle – Acquisition and Retention*	4
16	CE8	21VBB22E304	Virtual Marketing*	4
17	AEC2	21VBX0A305	Environmental Science	4
Total Credit				20

Semester IV

Course No.	Course Type	Course Code	Course Title	Course Credit
18	CC5	21VBB0C401	Macroeconomics	4
19	CC6	21VBB0C402	Financial Markets & Instruments	4
20	DSE1	21VBB22D403	Managing Customer Lifetime Value	4
21	DSE2	21VBB22D404	Managing Partner Relationship*	4
22	GE3	21VBB0G405	Entrepreneurship	4
Total Credit				20

Semester V

Course No.	Course Type	Course Code	Course Title	Course Credit
23	DSE3	21VBB22D501	e-CRM	4
24	DSE4	21VBB22D502	Organizational Issues in Customer Relationship Management	4
25	DSE5	21VBB22D503	Developing and Managing Customer Database*	4
26	SEC1	21VBB0S504	Research Methodology	4
27	SEC2	21VBB0S505	Personal & Managerial Effectiveness	4
Total Credit				20

Semester VI

Course No.	Course Type	Course Code	Course Title	Course Credit
28	CC7	21VBB0C601	Operations Management	4
29	CC8	21VBB0C602	Strategic Management	4
30	DSE6	21VBB22D603	Analytical CRM*	4
31	GE4	21VBB0G604	Information Systems for Business	4
32	SEC3	21VBB0S605	Ethics & Values	4
33	SEC4	21VBB1S606	Research Project**	4
Total Credit				24