Certified Digital Marketing Professional
learning content
Cutting edge self learning content
Interactive Class
Virtual Interactive Class
Tools and applications
Hands-on exposure to Industry Tools and applications
Industry Experts
Mentorship from Industry Experts
Assignments
Case Studies and Assignments
Industry Projects
Practical Industry Projects
Who can join the course?
Graduates who are Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales and Marketing Professionals.
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Key Features
- Instructor led Training
- 100% Job Assistance in E Learning Courses
- Guaranteed Guest Lecture sessions by Industry Experts
- One to One Individual Care through Video Conferencing
- 9 to 7 Student helpdesk support system
- Login facility through Web & Mobile
- 1 Year access to the course ONLINE
- Virtual Lab access throughout the duration of the Course
Certified Digital Marketing Professional
The Certified Digital Marketing Professional is a module that covers basics of SEO, Google Adwords, Email Marketing, Social Media Marketing including Advanced Digital Marketing concepts.
Strengthen your basics on web
development and learn how to
market your business.
Self Learning: 50hrs
Instructor-LED Training: 160hrs
E-Content- 200+ videos
Access- Unlimited
What you will learn in this
course
Content Development Web Designing Web Development Website Optimization Social Media Marketing Email Marketing Ads and Analytics
Fees- 25000
Programme Details
- Overview of Digital Marketing as an Industry
- Categories of Online Marketing
- Basics of Search Engine Optimization (SEO)
- Content Planning (Writing Skills)
- Content Writing (Development)
- Basics of Adobe illustrator
- Basics of Adobe photoshop
- Online themes, plugins and Widgets
- WordPress Templates
- Introduction
- Visual and Aesthetics
- Content Optimization
- Compatibility
- Usability
- Backend Optimization
- Speed Optimization
- Creating Responsive apps & websites
- Creating posts and pages
- Formatting text
- Publishing and scheduling posts
- Adding images, audio, and video
- Bulk editing posts and pages
- Customizing themes and menus
- Using widgets
- Extending WordPress with plugins
- Editing user profiles
- Configuring settings
- Getting new readers
- Keeping WordPress up to date and secure
- Managed Word Press
- Understanding website optimization
- Understanding how browsers render content
- Measuring performance
- Optimizing images
- Optimizing code
- Minifying HTML, CSS, and JavaScript
- Compressing data with GZIP
- Optimizing file caching & Leveraging CDNs
- Fundamentals of Social Media Marketing
- Nature of each Social Media Platform and audience characteristics
- Resources and efforts needed by a company
- When should you outsource
- How to measure Social Media Marketing ROI
- Social Media marketing tools
- Campaign Management
- Inventory Management
- Social Media Marketing Execution Strategy
- Social Media Marketing Execution needs
- Difference between organic and paid marketing
- Facebook page creation
- Setting up the brand page based on business
- Facebook Post
- Best practices of Posting
- Setting auto responses in Inbox section
- Chat bot integration in Facebook messenger
- Introduction to Instagram
- Difference between personal & professional account.
- Business Account setup.
- Best practices of organic Instagram promotions
- Check the insights.
- Post promotion on Instagram
- Case study
- Introduction to LinkedIn
- Difference between paid and organic promotions
- Company page creation
- Post on LinkedIn
- Best practices
- LinkedIn Sales Navigator
- Introduction to Influencer Marketing
- Case Study
- Best Practices
- Business benefit from influencers
- Best platforms for starting influencer marketing
- Introduction to Blogging
- Choosing blogging platform
- WordPress.com as a blogging platform – its pros and cons
- Setting up WordPress.com account and buying of domain
- Creation of WordPress Post
- 5 Step plan to succeed in blogging
- Role of analytics in blogging
- WordPress.com analytics
- Self hosted WordPress Blog on your domain
- Benefits of self hosted WordPress blog
- Google Analytics
- Blogging best practices
- Blog monetization
- Explaining Google Adsense
- Setting up Google Adsense account and integration with the website
- Best practices for maximum returns
- Introduction to Affiliate Marketing
- Benefits of Affiliate Marketing
- Amazon Affiliate Program
- Amazon Affiliate Program Account setup and integration with the site
- Various types of Affiliate Programs
- Choosing right Affiliate Network
- Introduction to affiliate marketer Journey
- Affiliate marketing monetization
- Role of social media marketing in affiliate marketing
- Affiliate Marketing Program creation
- Introduction to eCommerce Marketing
- Platforms to develop eCommerce Site
- 7 steps to start an eCommerce site.
- Introduction to Shopify
- Setting up a Shopify account
- Adding products to Shopify & create categories
- Setting up themes to the Shopify account
- Shopify Payment Gateway Integration
- eCommerce best practices
- Introduction to WooCommerce
- Adding products on WooCommerce & create categories
- Setting up theme to the WooCommerce account & create homepage
- eCommerce Analytics
- Marketing Automation using Zapier
- Types of campaign
- Campaign planning
- Creating Facebook Ad campaign
- Remarketing campaigns on Facebook
- Facebook Ad and different campaigns
- Choosing correct marketing objective for a campaign
- Traffic campaign on Facebook
- Leads campaign on Facebook
- Conversion campaign on Facebook
- FB pixel
- Remarketing Campaigns
- Case study
- Basics of Google Ads
- Optimizing the Ads Account
- LinkedIn Ad Account
- Types of LinkedIn Campaign
- LinkedIn ad traffic campaign
- LinkedIn lead ads campaign
- LinkedIn website conversion campaign
- Campaign performance
- Case study discussion
- Google Analytics & its application
- Website types & terminologies
- The Art of Pitching
- Product Positioning
- Pricing Models
- Negotiation techniques
- Structuring Sales proposals
- Customer Service Concepts
- Managing Customer
- Automate Routine Tasks
- Setting up email campaigns
- Email marketing using GoDaddy
- Digital Marketing Advance concepts
- Integrated Campaign Thinking and Planning
- Online Reputation Management
- Monetizing the inventory
- Google chrome extensions
What should you expect from this Program?
Build
Build and deploy websites and web applications
Learn
Learn from the world-class faculty and professionals
Reinforce
Reinforce learning by applying concepts
Certificate
Obtain a Certification of Completion
Career Support
Get lifelong assistance from one of the largest recruitment consultancies in the country
Authorised Training Partner
Sample Certificate of
Completion
Free Career
Counseling
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