Administration (MBA) : Services
Online
Mode of Study
UGC
Approving Body
3 Years
Duration
NAAC- A
Standard of University
Sep 1, 2021
Batch Start Date
Bachelor in Business
Administration (MBA) : Services
(Program being offered by a UGC Accredited University)
Service Management (SM) is mainly based on the hospitality industry. It is the administrative and managerial study of setting up a business in the hospitality industry. It involves a wide range of activities, such as lodging, event planning, tourism management, transportation, theme parks, and hospitality service entrepreneurship.
The 2 year MBA in Service Management courses provide the students with the necessary skills and knowledge required to be successful in various realms of the hospitality industry, such as resorts, hotels, and restaurants. It also prepares the students for leadership positions and abilities.
They learn the skills of staff development, team building, leadership in hospitality, entrepreneurship, and customer service, among many others. Specializations within this may include travel and tourism management, food management, and hotel and resort management.
Salient
Features
- UGC Recognized Degree
- Weekend Doubt Clearing Sessions
- Easy Monthly Payment Facility
- Soft Skills Training
- No Loss of Working Hours
- Industry Relevant Contents
- Placement Support During the Course
- Earn While You Learn
Syllabus
MBA Services 1
| Course No. | Course Type | Course Code | Course Title | Course Credit |
| 1 | Core | 21VMB34S401 | Managing HR in Retailing | 4 |
| 2 | Core | 21VMB34S402 | Strategic Retail Management | 4 |
| 3 | Core | 21VMB2S403 | Retail Marketing and Brand Management | 4 |
| 4 | Core | 21VMB2S404 | Digital Marketing and Data Analytics | 4 |
| 5 | Core | 21VMB34F405 | Cross-Functional Elective Course | 4 |
| Total Credit | Project | 21VMB0P406 | Master Thesis / Project* | 20 |
MBA Services 2
| Course No. | Course Type | Course Code | Course Title | Course Credit |
| 6 | Core | 21VMB0C201 | Entrepreneurship | 4 |
| 7 | Core | 21VMB0C202 | Marketing Management and Research | 4 |
| 8 | Specialization | 21VMB2S203 | Introduction to Service Marketing | 4 |
| 9 | Specialization | 21VMB2S204 | Service Economy and Contribution in GDP | 4 |
| 10 | Specialization | 21VMB34S205 | Consumer Behaviour in Services Sector | 4 |
| Total Credit | 20 |
MBA Services 3
| Course No. | Course Type | Course Code | Course Title | Course Credit |
| 11 | Core | 21VMB0C301 | Business Environment and Strategy | 4 |
| 12 | Core | 21VMB0C302 | Operations Management | 4 |
| 13 | Specialization | 21VMB34S303 | Positioning of Services | 4 |
| 14 | Specialization | 21VMB34S304 | Service quality Management | 4 |
| 15 | Specialization | 21VMB34S305 | Applying 4 P’s of traditional Marketing to | 4 |
| 16 | Elective | 21VMB34O306 | Open Elective Course | 4 |
| Total Credit | 24 |
MBA Services 4
| Course No. | Course Type | Course Code | Course Title | Course Credit |
| 17 | Specialization | 21VMB34S401 | Distribution of Services | 4 |
| 18 | Specialization | 21VMB34S402 | Interactive Marketing | 4 |
| 19 | Specialization | 21VMB2S403 | Virtual Services | 4 |
| 20 | Specialization | 21VMB2S404 | Customer Relationship Managers as Professionals | 4 |
| 21 | Elective | 21VMB34F405 | Cross-Functional Elective Course | 4 |
| 22 | Project | 21VMB0P406 | Master Thesis / Project* | 6 |
| Total Credit | 26 |
Placement Partners
JobsAcademy Degree Programmes are Industry accredited BBA and MBA programs that are offered in association with UGC-recognized universities. Being online courses, freshers or working professionals, both can do these courses easily. Materials are available in simple self-learning modules. Exams and doubt clearing classes will be online. A degree has come to your doorstep without compromising on quality.
Invest today to get a brighter tomorrow!
