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Bachelor in Business
Administration (BBA) : Services
Join the leading business degree with the real-time work exposure.


Mode of Study


Approving Body

3 Years



Standard of University

Sep 1, 2021

Batch Start Date

Bachelor in Business
Administration (BBA) : Services

(Program being offered by a UGC Accredited University)

The word Customer Relationship Management means creating a healthy and long-lasting relationship between a company and a client. This is one of the most important goals that managers across the world want to achieve. It’s no longer just the matter of gaining a loyal customer who will systematically buy the products. It’s about maintaining good relations that will be beneficial for the company’s image, and it’s a perception of the market.

The 3 year BBA (CRM) course examines the relationship and applies it in marketing, sales, and advertising areas. CRM software is used throughout the study period. There are studies about effective CRM strategies that help companies align business processes with customer-centric strategies using people, technology, and knowledge.


  • UGC Recognized Degree
  • Weekend Doubt Clearing Sessions
  • Easy Monthly Payment Facility
  • Soft Skills Training
  • No Loss of Working Hours
  • Industry Relevant Contents
  • Placement Support During the Course
  • Earn While You Learn



Course No. Course Type Course Code Course Title Course Credit
1 Language 21VBB0L101 English 4
2 CC1 21VBB0C102 Business Management 4
3 CE1 21VBB3E103 Fundamentals of Service Marketing 4
4 CE2 21VBB3E104 Difference between Goods and Services 4
5 CE3 21VBB3E105 Service Types 4
6 GE1 21VBB0G106 Quantitative Techniques For Management 4
Total Credit 24


Course No. Course Type Course Code Course Title Course Credit
7 CC2 21VBB0C201 Marketing Management 4
8 CC3 21VBB0C202 Organisation Behaviour & HRM 4
9 CC4 21VBB3E203 Consumer Behaviour In ServiceS 4
10 CC5 21VBB3E204 Service Demand Management 4
11 GE2 21VBB0G205 Introduction To Business Analytics 4
12 AEC1 21VBB0A206 Communicative English 4
Total Credit 24


Course No. Course Type Course Code Course Title Course Credit
13 CC4 21VBB0C301 Managerial Economics 4
14 CE6 21VBB3E302 Service Delivery Process 4
15 CE7 21VBB3E303 Pricing of Services 4
16 CE8 21VBB3E304 Service Communication Strategy 4
17 AEC2 21VBB0A305 Environmental Science 4
Total Credit 20


Course No. Course Type Course Code Course Title Course Credit
18 CC5 21VBB0C401 Macroeconomics 4
19 CC6 21VBB0C402 Financial Markets & Instruments 4
20 DSE1 21VBB3D403 Managing the firms Physical Evidence 4
21 DSE2 21VBB3D404 Managing Service Employees 4
22 GE3 21VBB0G405 Entrepreneurship 4
Total Credit 20


Course No. Course Type Course Code Course Title Course Credit
23 DSE3 21VBB3D501 Managing Customers in Services 4
24 DSE4 21VBB3D502 Managing Service Quality Management 4
25 DSE5 21VBB3D503 How to deliver Service world-class 4
26 SEC1 21VBB0S504 Research Methodology 4
27 SEC2 21VBB0S505 Personal & Managerial Effectiveness 4
Total Credit 20


Course No. Course Type Course Code Course Title Course Credit
28 CC7 21VBB0C601 Operations Management 4
29 CC8 21VBB0C602 Strategic Management 4
30 DSE6 21VBB3D603 Live Project 4
31 GE4 21VBB0G604 Information Systems for Business 4
32 SEC3 21VBB0S605 Ethics & Values 4
33 SEC4 21VBB3S606 Challenges faced by Service Industry and ways to overcome 4
Total Credit 24

Placement Partners

JobsAcademy Degree Programmes are Industry accredited BBA and MBA programs that are offered in association with UGC-recognized universities. Being online courses, freshers or working professionals, both can do these courses easily. Materials are available in simple self-learning modules. Exams and doubt clearing classes will be online. A degree has come to your doorstep without compromising on quality.

Invest today to get a brighter tomorrow!

Easy EMI facility I Payment Mode:
Online Education Loan Available